Gigaom media recently released a survey seeking the essential digital marketing methods that web marketing professional are currently using.
Check out the below link to view the results. They are a little surprising, especially the rank for SEO in the overall world of digital marketing.
There is also a lot of great other information in the survey
You can also view Michelle MacPhearson wrap up of the survey below.
It just goes to show when employing an SEO and online marketing expert such as Gold Coast SEO you really need to ensure that they have a whole encompassing marketing strategy that inludes online and offline marketing, social media marketing & perhaps even a Google Adwords campaign.